Resume template for Sales Representative
A sales CV is judged on two things above all: numbers and CRM experience. Sales managers filter heavily on quota attainment, revenue, deal size, and pipeline volume. If those numbers are not on the CV, you do not get invited. The second filter: which CRM you use (HubSpot, Salesforce, Pipedrive) and which segment you sell into (SMB, Mid-Market, Enterprise). Structure your CV around these two dimensions and let quantified outcomes do the talking — generic soft skills are skipped.
For sales positions, a modern layout with a sidebar works well — numbers and top wins live in the sidebar while the main column carries context and responsibilities. Sales managers scan the sidebar first.
Profile example
„Senior Sales Representative with 7 years of experience in B2B SaaS (DACH region). Focus: Mid-Market customers, average deal size 25k EUR ARR. Consistent quota over-attainment (>120% three years running).“
Example bullets for work experience
- •Hit 142% of quota in 2025 — 1.8M EUR ARR with 28 new mid-market customers
- •Built an outbound funnel using HubSpot Sequences — doubled conversion from cold email to demo (2% to 4%)
- •Negotiated and closed 3 strategic enterprise deals (>100k EUR ARR) with multi-stakeholder buying processes
- •Coached 3 junior account executives — all three hit their quota in their first full year
- •Contributed to the team's sales methodology (MEDDIC + Challenger hybrid)
Tips specific to Sales Representative
- 1.Quota attainment in percent AND absolute revenue in the first bullet of every sales role
- 2.CRM system(s) and years of use prominent in skills
- 3.Name your deal-size range and sales-cycle length — shows whether you fit the segment
- 4.List industry experience (FinTech, HealthTech, MarTech) — domain knowledge saves ramp time
- 5.Avoid generic soft skills ('strong negotiator', 'communicative') — numbers are the only credible currency
Frequently asked questions
What if I just came off a bad sales year?
Be transparent and contextualize: 'Hit 89% of quota in a market downturn where the segment shrank 30%.' Never omit it — sales managers check references.
Should I include pipeline size, not just closed deals?
Yes, especially if you are mid-cycle on large deals. But never blend pipeline with closed numbers.
How many bullets per role?
4 to 6 for your current role, with at least 2 carrying hard numbers. Older roles: 2 to 3 bullets, always with at least one number.